education 

One of the biggest reasons for coming to Convention is all the fantastic educational sessions that will train, inspire and show you how to up your game, increase your leadership skills, relationship and communication skills, technical skills, guest services and revenue-building secrets.

Here's our full roster of Educational Courses we have lined up for Owners/Managers and Stylists as well as our fantastic speakers.

*Agenda, Education & Instructors Subject to Change

Fabulous Education

FANTASTIC BREAKOUTS

Educational Course Titles and Descriptions

  • Education

    Classes for Owners & Managers

    Seven courses offered. Multiple sessions.
    CLICK TO EXPAND - Complete Course Descriptions and Sessions
    Jeff Fromm
    Establish the Work Team and Culture You Deserve to Live a #FantasticLife
    Engaging the Next-Gen Workforce

    The FS brand is only as strong as your internal culture. 83% of managers are Millennials, and this group already accounts for the largest generation of employees, surpassing both Boomers and Gen X. Jeff will lead a provocative presentation showcasing new employee engagement frameworks, taking the audience through a “mapping exercise” to help evolve today’s salon cultures for tomorrow’s salon demands. Discover how Millennial and Gen Z employees approach collaboration, flexibility, and purpose, and have completely reinvented the values and environment of the modern workplace. Jeff will provide actionable insights to help Fantastic Sams understand how deeply this next-gen workforce will impact the future, concerning how our brand will conduct business, both internally and externally.

    Presented by Jeff Fromm, FutureCast
    2 Sessions | Offered Tuesday @ 9:00am and Tuesday @ 11:00am

    Jenny Bayer | CosmoProf
    Think Like a Buyer

    Description coming soon

    Presented by CosmoProf | Jenny Bayer
    1 Session | Offered Tuesday @ 9:00am 

    Copyright Your Revenue

    Get motivated with styling demonstration and increase salon retail sales by understanding the features, benefits and usage of Copyright Care products.

    *Features and Benefits of the Copyright Care Products
    *Customize Copyright Care Treatment and Services
    *Potential Revenue with Copyright Care

    Presented by TIGI | AK Mack
    1 Session | Offered Tuesday @ 9:00am 

    Fantastic Sams Multi-Unit Owner's Panel

    Description coming soon

    1 Session | Offered Tuesday @ 9:00am 

    DIY Social, Digital & Traditional Media
    A Working Workshop

    Bring your laptops for a hands-on interactive workshop where you'll get stuff done! 

    Presented by Mindstream Media | Chuck Goetschel
    1 Session | Offered Tuesday @ 9:00am

    The Future of the Beauty Industry

    Description coming soon

    Presented by Myra Ready | Professional Beauty Association
    1 Session | Offered Tuesday @ 11:00am

    Margaret DavidsonTiffany TempletonBrandon Wolf
    Using Marketing to Recruit

    Description coming soon

    Presented by Asher Agency | Margaret Davidson, Tiffany Templeton and Brandon Wolf
    1 Session | Offered Tuesday @ 11:00am

  • Education

    Classes for Stylists & Managers

    Ten courses offered. Multiple sessions.
    CLICK TO EXPAND - Complete Course Descriptions and Sessions
    TIGI Copyright 101
    Introduction to TIGI Copyright Colour

    This highly requested class provides an inside introduction to TIGI Copyright Colour. Get to know how versatile the colour product portfolio is with a hands-on experience, allowing you to work smarter, not harder. Attend this session to enhance your colour knowledge and immerse yourself with TIGI Copyright Color.

    Presented by TIGI | Kim Jordan
    1 Session | Offered Monday @ 8:00am

    TIGI Perfect Intermixing
    Learn Perfect Intermixing to Achieve Unlimited Possibilities

    Discover how to create an infinite number of shades from fundamental to the most creative results, enabling you to maximize artistry. Create shades that can be used alone or intermixed, even between permanent and demi-permanent shades to create iridescent, high shine, soft permanent results.

    Presented by TIGI | Rusty Phillips & Kim Jordan (10:00am session only)
    2 Sessions | Offered Monday @ 8:00am and Monday at 10:00am

    Custom Coverage
    Take Control of Aging Hair!

    AGE DENIED by TIGI copyright©olour is a new range of 14 rejuvenating permanent haircolour shades designed to provide up to 100% coverage on over 50% non-pigmented hair. Designed with a 1:1 mixing ratio and pre-blended with the corresponding natural level. AGE DENIED provides convenient, no-fuss, multi-dimensional coverage with skin flattering
    results. An optimized, cream-gel consistency helps ensure spread ability and saturation. Learn the steps to achieve optimum results while combating the complexities of ageing hair.

    Presented by TIGI | Wendy Vail
    1 Session | Offered Monday @ 10:00am

    Editorial Finishing and Styling
    Work With Industry Expert on Editorial and Session Demonstration

    Rocky Vitelli will take you through the creative process from start to finish Learn techniques to refine your skills behind the chair and during competition. With more than 25 years of experience, Rocky is known as a trailblazer for innovation in the professional beauty industry and has toured the world over. Inspired by fashion, he is driven by the philosophy that hair has a direct influence on the success of an overall look. Vitelli is known for creating haute couture looks onstage that can be easily translated into edgy off-the-runway styles. As a Farouk Systems Global Artist and international educator, Vitelli produces progressive haircuts often used in editorial and in trend collections. Some of his accomplishments include being four-time Canadian Hairstylist of the Year and styling for numerous high-profile events like New York and Toronto Fashion Week as well as the Miss USA and Miss Universe pageants.

    Presented by Farouk | Rocky Vitelli, Farouk Systems Global Board Artist
    1 Session | Offered Monday @ 8:00am

    The Art of Dressing Hair
    Work With Industry Expert on Editorial and Session Demonstration

    Learn and develop the creative skill of styling, dressing and finishing hair. You will learn how to identify the capability of your client's hair, which will allow you to choose from a range of products, tools and equipment to complete the look.

    Presented by Farouk | Rocky Vitelli, Farouk Systems Global Board Artist
    1 Session | Offered Monday @ 10:00am

    Confidence with Clippers
    Men's Grooming

    This class is recommended for any level of stylist or barber to gain knowledge of best practices in fading, tapering, blending, and clipper over comb, to create clean edges and outlines.

    Presented by BSG | Sofie Pok, aka Sofie the Barber
    2 Sessions | Offered Monday @ 8:00am and Monday @ 10:00am

    Become a Social Media Superstar
    Build Your Brand

    Social media is a great way to engage with your current and potential customers, spread more awareness about your services, and create brand loyalty among customers by reinforcing what makes Fantastic Sams unique.

    Presented by Pulp Riot
    1 Session | Offered Monday @  10:00am

    Understanding Your Canvas

    Learn how Smoothing and Refinishing Treatments can be incorporated to maximize your guest’s cut, shape and style. Not only a unique and original perspective on hair cutting but how to create a cleaner more precise look by addressing every guest’s texture. 

    Presented by Peter Coppola
    1 Session | Offered Monday @ 8:00am

    Introduction to Pivot Point

    Learn about the new Fantastic Sams Haircutting platform and Learning Management System.

    Presented by Pivot Point
    1 Session | Offered Monday @ 8:00am

    Industry Expert Panel
    Look-n-Learn From Today's Leading Industry Influencers

    Come and meet leading industry influencers up close and personal. Find out what drove them to success in the industry. Watch them live while demonstrating some of the top trends and techniques in coloring, haircutting, styling and finishing.

    1 Session | Offered Tuesday from 8:00am to 11:00am

    TIGI: Copyright Your Style

    Get inspired with these six new looks from the TIGI Copyright Collection. Cut, colour and style is of equal importance in these customizable looks, developed to drive your artistry and meet each client’s individual hair goals.  You will learn:

    * The Artistry of Customization using the Creative Consultation Tool
    * Customized colouring techniques from free-handing painting to pivoting foils
    * Personalized cutting techniques from a diffused bob to a transient inversion

    Presented by TIGI 
    2 Sessions | Offered Tuesday @ 9:00am and Tuesday @ 11:00am

    Game Changers
    The Beauty and the Breakthroughts

    Join Jen Planck as she identifies and equips you with the behaviors and tools of championship salon teams and high performance players of today's professional beauty game. This experience is jammed packed full of breakthrough moments that change lives and bottom lines!!!

    Presented by TIGI | Jen Planck
    1 Session | Offered Tuesday @ 11:00am

FANTASTIC SPEAKERS

Meet Our Convention Faculty

Speakers for Owners/Managers

Jenny Bayer

Jenny Bayer

Teaching "Think Like a Buyer"

Jenny has spent the last nineteen years dedicated to working to create thriving and profitable salons and spas.  She brings a wide range of expertise having worked in all areas of the industry from salon to manufacturer.  Jenny is passionate about empowering stylists and the unique opportunities the salon industry offers to working moms.  Jenny receive her BA from the University of Houston with a major in Theatre.  She says it is the best career training she could have ever received and was proud to make a living as an actor prior to joining the beauty industry.  In her free time, she enjoys spending time with her husband, two children and very large dog in South Texas.

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Tom Kuhn, Qnityn

Margaret Davidson

Asher Agency

Teaching "Using Marketing to Recruit"

Margaret Davidson’s background includes specializing in the development of branding campaigns, highly responsive media campaigns and promotion initiatives. With franchise experience in the professional service industry with both Massage Envy and Fantastic Sams, Margaret is the primary contact with FS Corporate Marketing.

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Jeff Fromm, FutureCast

Jeff Fromm

FutureCast

Teaching "Establish the Work Team and Culture You Deserve to Live a #FantasticLife"

Jeff Fromm is a subject matter expert and professional speaker on consumer trends, marketing and innovation. He has keynoted over 500 times all over the world – well not Antarctica.  He is a contributing writer for Forbes and co-author of three books: “Marketing to Millennials,” “Millennials with Kids” as well as “Marketing to Gen Z.”

Jeff is president of FutureCast, a consumer trends consultancy that is a division of ad agency Barkley. While others talk about trends, Jeff and his partners are applying trends to create marketing and innovation best practices.  His humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth. Jeff has more than 25 years of brand marketing consulting experience.  He serves on the Board of Directors at Three Dog Bakery and Tickets for Less. Jeff graduated from The Wharton School of the University of Pennsylvania and attended The London School of Economics.

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Stephanie Melvin, Paul Mitchell

Stephanie Melvin

National Director of Admissions, Paul Mitchell Schools

Teaching "Catch a Rising Star"

With twenty years of leadership, sales and consultative experience with top beauty industry brands, Stephanie Melvin blends her passion, skills, and education to guide the success of 100+ Paul Mitchell Schools, as the Director of Admissions.  

She joined the Paul Mitchell Schools brand in 2010 and assumed her current role in 2014.  As the National Director of Admissions for Paul Mitchell Schools, Stephanie works collaboratively with Paul Mitchell Advanced Education and John Paul Mitchell Systems to create and implement placement strategies for Paul Mitchell Schools Future Professionals, which include growing relationships with corporate and local salons and spas.  

As a national sales and marketing training specialist, speaker and business consultant, Stephanie provides industry leaders with results-driven education to take Paul Mitchell Schools, their students, and salon partners to the next level of success.

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Myra Reddy, PBA

Myra Reddy

Professional Beauty Association

Teaching "The Future of the Beauty Industry" 

Myra Y. Irizarry Reddy is the Director of Government Affairs and Industry Relations for the Professional Beauty Association (PBA). Myra spends her time researching and analyzing various issues affecting the professional beauty industry including local, state and federal legislation. She creates and writes advocacy campaigns, policy positions, and testimony. Prior to joining PBA, she served as a staff member for the U.S. Senate, U.S. House, the Texas State Legislature, and the California State Assembly. During her tenure at the University of Texas at Dallas, where she earned a Master of Arts Degree in Political Science, Myra participated in the Essex School Methodological and
Analytical Data Analysis Program at the University of Essex in Colchester, England. She also earned a Master of Arts Degree in Criminology and Criminal Justice. Myra’s greatest joys are her two children Sofia and Maddox, her
husband Aaron, and dog, Maggie.

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Tiffany Templeton

Tiffany Templeton

Asher Agency

Teaching "Using Marketing to Recruit" 

With many years of franchise experience, Tiffany is a key member of the Fantastic Sams marketing team with Asher Agency and works directly with both Co-Op Markets and Independent Marketing Programs developing strategies to push new guest counts and guest retention in addition to managing the web portal for salons across the country.   Tiffany has also worked with Subway Restaurants focused with local store marketing initiatives to meet sales goals.

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Barb Toberman, John Paul Mitchell Systems

Barbara Toberman

John Paul Mitchell Systems | Director of School Marketing

Teaching "Catch A Rising Star"

As a lifelong learner with a never ending passion for our industry, the past several decades have included salon ownership, technical and business training and coaching as well as sales and marketing leadership on both a local and national level.  

Leading the team as the Marketing Director for our Paul Mitchell Schools involves strategic development, execution and measurement of product, service and enrollment campaigns for Paul Mitchell Schools nationwide. Working everyday with two companies so committed to the future of our industry is an extraordinary honor and pleasure exceeded only by watching thousands of Paul Mitchell School grads follow their dreams to become fellow industry professionals.

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Brandon Wolf, Asher Agency

Brandon Wolf

Asher Agency

Teaching "Using Marketing to Recruit"

As Director of Digital at Asher Agency, Brandon guides the digital media team on the development and implementation of digital strategy, including social media, content, web and SEO/SEM.  Brandon’s digital team focuses on both consumer and recruitment campaigns.  Brandon previously worked for Do it Best Corp., where he managed daily operations of DoitBest.com, as well as marketing the co-op’s SEO, PPC, retargeting, display network ad and affiliate programs.

Speakers for  Stylists

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Emanuel Trevelle Baker, Farouk Systems

Emanuel "Trevelle" Baker, Sr.

Farouk Systems | Esquire Barber Team

Floorshow Demonstration

Emanuel "Trevelle" Baker, Sr. is known as a precision cutter from Virginia Beach to Houston, Texas. He has a broad range of knowledge and technical skills in the industry that propels him above the rest. He was an outstanding apprentice for one of the top barber shops in Virginia for several years. Once receiving his barber license, he dedicated his time to the industry and received a multitude of awards and recognition in the field. Knowing that there was a need for successful educated men in the industry, he moved on to get his instructor's license to not only make a change in the industry but be a role model for upcoming barbers.

With over 25 years in the industry and a wealth of knowledge, Trevelle has had the pleasure to work with major brands, manufacturers and schools throughout Virginia and abroad. He has now partnered with Esquire Barber Team at Farouk Systems for the next stage of his career. Now he works alongside some of the top barbers in the company and prides himself in staying on trend to educate, motivate and recreate both on and off stage, on-set and internationally with the company. Currently he is working to become a Certified Colorist to add to his continued success.

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AK Mack, TIGI

AK Mack

TIGI | Director of Education

Teaching "Rockin' Retail"

AK began his career in hairdressing in 1994. He joined TIGI 1996 and began building and retaining a successful clientele over the next decade. His success lies grounded in being involved in several leadership positions such as being asked to be a participant two national ad campaigns for TIGI and having his work featured in Harper’s Bazaar and W magazines. He’s been the Director of Education for the TIGI Hairdressing Academy, a salon director and became a financial partner with the company for 12 years before eventually cashing out in order to spend more time with his beautiful family: wife Helen and children Honour, Sovereign and Eminence.

As TIGI’s Director of Education, AK is an educational advocate for TIGI’s National Accounts and is currently responsible for developing the ongoing relationship with Fantastic Sams. This includes liaising with Fantastic Sams Salon, Education and Leadership teams in order to ensure education and retail needs are being met at every level.

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Haley Malouf - TIGI

Haley Malouf

TIGI

Teaching "Rockin' Retail"

Haley has worked with TIGI as an educator, session stylist and hairdresser since 1998.  She has helped represent the TIGI brand and lifestyle throughout the world by educating in salons, academies and at hair shows, as well as through video collections.  She has worked with celebrities, such as Jessica Simpson and Tommy Lee, and works on television with E! TV, the Style Channel, VH1 and on “The Biggest Loser”, as well as magazine editorials for People and Beauty Launchpad.

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Patrick McIvor

Patrick McIvor

Salon Owner & Speaker

Teaching "25 Things a Stylist Should Know"

Patrick McIvor has been referred to as a “Tech Titan” and “The Social Media Mentor” by Salon Today; OnPaper highlighted him in “Social Climbing – How to Make the Most of Facebook, Twitter, Pinterest and more;” Estetica called him, “…perhaps the best known media whiz” and Modern Salon, BTC, Launchpad and countless other media outlets feature his social media tips and tricks to help salons “Take Back Their Social Networks.”

As one of the most respected colorists in the industry, McIvor was the founding Color Director for Rodney Cutler and Nick Arrojo at Arrojo Cutler Salon on 57th Street in NYC. McIvor has over 29 years of professional experience as Color Director, International Haircolor Educator, Salon Owner, National Technical Training Manager and Artistic Director for companies such as Goldwell, Wella, Clairol, Logics, Matrix, Product Club and Redken 5th Avenue NYC. He has written monthly blogs for ModernSalon.com, TheColoristMag.com, IndustrieOnLine.com and LehighValleyStyle.com. McIvor is also featured in the book “50 Hairstylists”, is an Intercoiffure Specialty member, was named one of the best colorists in the USA by Allure Magazine, has spread an idea about the “Beauty of Touch” as a TEDx Speaker and helped others spread their ideas as a TEDx Coach. 

The owner of 101 E. Center Salon, Patrick cares for his guests creating his signature beautiful, sexy, believable hair in an intimate studio environment and educates other salon professionals at his 101 Center Education/Creative Space.

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Patrick McIvor

Douglas Murphy

Farouk Systems | Platform Artist and Educator

Floorshow Demonstration

Gifted with the natural ability to inspire and educate, hairdresser Douglas Murphy crafts bold hair designs onstage and in classrooms with originality and enthusiasm. As a Farouk Systems' Platform Artist and Educator, Murphy is known for his innovating cutting and coloring techniques and has the unique ability to charm professionals with his high-energy presentations. Educating stylists for 20 plus years, Murphy's goal is to spread knowledge and help guide hairdressers to the next level.

Behind the scenes, Murphy shares his gift with the world-renowned Miss Universie Organization, styling contestants for the Miss USA and Miss Universe pageants.

"Dream big and never give up," is the motto that Murphy lives by. In his personal hairdressing journey, he strives to constantly challenge the status quo and motivates industry peers to do the same. Behind the chair at home, Murphy works at a salon in Atlanta, Georgia.

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Pope the Barber

Pope the Barber

International Barber and Platform Educator

On the Stylist Panel

Pope the Barber was born and raised in Los Angeles, California. She decided to become a barber right out of high school as she had previous experience and a love for the art, cutting at high school events and local art shows. Ten years later, her passion has led her to where she is now; an international barber and platform educator as well as barber shop owner of Vatican Barbershop in Santa Ana, California. The creative culture of L.A. and everywhere she has traveled internationally has broadened her neo-traditional skills as she applies all the various techniques she has learned worldwide to her craft. She is now one of the most well-known female barbers in the world and hopes to spread her love and passion for the industry through continuously learning and educating.

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Sophie Pok, aka Sophie the Barber

Sophie Pok

Hair Architect

Teaching "Make the Cut - Men's Grooming" 

Sofia found her niche by focusing solely on barbering, and now she has earned her reputation as one of America's best female barbers. Sofia was sponsored by top barbering brand, Pacinosin 2015, and contributed to Pacinos - The App Volume 3, the most downloaded app for education in the barbering industry, by showcasing one of her how-to hairstyles. Sofia is currently a member of the BaBylissPRO barber team where she serves as an educator. She enjoys traveling the world cutting in different locations, attending showcases, educating others, and experiencing the lifestyle and culture of the barbering art form to further her knowledge and growth as an artist. Over the past decade, her goal has remained the same: to fuse her knowledge of barbering and cosmetology, and serve as a source of inspiration for others in the field.

BarberCon named her "Best Female Barber of the Year" in 2017.

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John Radu - TIGI

John Radu

TIGI

Floor Show Demonstration

John Radu was born in Budapest, Hungary and currently resides in Calgary, Canada where he is the owner of Cannibale Barber Studio. He did not know that he wanted to go into hairdressing until after his mother (who was a hairdresser) passed away. Now, John has been in the industry for seventeen years and finds inspiration in fashion, as well as the streets and cities around the world. When asked what drew him to TIGI in the first place, John said “I prepped at a TIGI show backstage with James Morrison, and that is when I got started with TIGI.” Over the years, he has had a hand in several events with TIGI, including World Release, Chicago ABS, Premiere Orlando, ISSE, and more!

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Joel Torres

Joel Torres

TIGI | International Creative Team | Creative Director America

"Floor Show Demonstration"

Joel Torres joined the TIGI Team over 17 years ago in his native Puerto Rico, but has since relocated to the TIGI Learning Lab in Dallas, Texas. Working with his mentor, Thomas Osborn, he has worked to develop education for TIGI with a particular emphasis on men's education.

Joel is internationally renowned for producing poignant creative work, having been published in Italian Vogue, Harper's Bazaar, InStyle, and numerous TIGI education collections and international beauty shows. A New York Fashion Week veteran, Joel Torres used his unique fashion, beauty, and photography experiences to craft a distinct educational voice for the hairdressing community through how-to videos and collaborations on social media. Joel has had the opportunity to develop his craft with guidance from hairdressing legend Anthony Mascolo, and looks forward to continued success within the TIGI family.

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Renee Valerie - TIGI

Renee Valerie

TIGI | International Creative Team | US Technical Education Director

Classes To Be Announced

Renee Valerie grew up in Sydney, Australia where she started her career with TIGI. Since taking up the position of Technical Education Director at the TIGI Academy New York, the US has firmly become Renee’s home.

Renee started in the industry in 2001 and is inspired by fashion, art, her home, and youth culture. When asked what drew her to TIGI in the first place, Renee said: ‘their dedication to education and ability to always keep me inspired’.  Renee works on TIGI technical education throughout the Americas as well as global shows and collections.

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Rocky Vitelli

Rocky Vitelli

Farouk Systems Global Board Artist
International Educator & Stylist

Teaching "Editorial Finishing and Styling"

With more than 25 years of experience, Toronto-based Rocky Vitelli serves as a trailblazer for innovation in the professional beauty industry. Inspired by fashion, he believes that hair has a direct influence on the success of an overall look. Vitelli is known for creating haute couture hair on-stage that can be easily translated into edgy, off the runway looks.

As a Farouk Systems Global Board Artist and international educator, Vitelli produces progressive haircuts that are often used for trend collections and in editorial pieces. Some of his accolades include being awarded four times as Canadian Hairstylist of the Year and styling for numerous high-profile events. Vitelli can be found styling at New York and Toronto Fashion Week as well as the Miss USA and Miss Universe pageants. More recently, Vitelli made a guest appearance on The Celebrity Apprentice as a CHI Artist. Back in Toronto, Vitelli spends his days bringing worldwide fashion to his clientele.

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Las Vegas, Nevada
Red Rock Resort
Sept 30 - Oct 2, 2018
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